Challenge
USABD is a supplier of luxury building materials that initially operated through informal online channels, including Facebook and a basic corporate Wix site. This setup lacked structure, scalability, and e-commerce capabilities, making the customer journey inefficient.
They approached us to design a fully functional Shopify store, equipped with custom features and optimized for high conversion performance.
Approach
We began by setting up a new Shopify store and migrating all existing data from the previous Wix platform. The next step involved creating structured product categories and assigning specific metafields to support detailed product information.
A large portion of the work focused on custom-coding the product page to handle the different category specific sections like "How it Works", product benefits, variations, color swatches, sample ordering, and technical specifications.
Once the core functionalities were in place, we optimized the entire store for conversions using a detailed CRO checklist. All enhancements were hard-coded into the theme to ensure seamless performance without reliance on third-party apps. Finally, we restructured the homepage to guide users through a clear, persuasive customer journey.
