Challenges

The project involved building a digital ecosystem that could serve multiple audiences and markets. DTC storefronts were needed for Switzerland, the EU, and the US, each with regional nuances.

A separate B2B store was required with gated access and client-specific pricing. The platform needed to support four languages (English, French, German, and Italian), integrate with the client’s ERP, and centralize catalog management across all stores. Scalability and enterprise-grade reliability were non-negotiable.

Strategy and Approach

An enterprise Shopify Plus architecture was developed to unify DTC and B2B operations. Three region-specific DTC storefronts were built using a shared product catalog, each customized for its target market. A dedicated B2B portal was implemented with restricted access, dynamic pricing, and order logic tailored to wholesale buyers.

Multilingual functionality was added across all storefronts, and ERP integration ensured real-time syncing of orders, inventory, and customer data. This setup created a scalable infrastructure built to support HeiQ's global expansion.

Results and Outcome

Four interconnected Shopify Plus stores targeting the US, EU, and Switzerland were launched in four months. Every store shares a single synchronized inventory, product catalog, and content system through a custom-built connector app. Dealers across three markets access a native B2B portal with region-specific pricing and volume-based discounts, fully integrated with HeiQ's ERP. The architecture gives HeiQ a scalable, future-proof global infrastructure that operates as one system across four storefronts.